Sales and Marketing Services

Sales and Marketing functions are not confined to cold calling, web sites, social media, brochures or mailers – you need a complete and planned approach that sets you apart from your competitors. Comprehensive View offers a complete line of sales and marketing services to boost revenue while staying within budget.

If you are in business you are in sales to some degree. Everybody sells something, whether it’s an idea, a way of doing things, a product or a service. In the world of business, organizations know they fulfill their needs by buying ‘something’ and salespeople satisfy those needs by selling ‘something’. In terms of selling, there are two types of individuals: the (direct) salesperson and the (indirect) non-sales person. (indirect salespeople are usually operational staff, technologists, leadership with no exposure to sales, etc.) At Comprehensive View, we provide services to both types of "Salespeople". We coach/train people to be professional, ethical and successful. There is no "verbal judo" or "trapping" the customer! The expectation is: there will be repeat sales and customer referrals.

How to succeed in sales!

We will show you how to:

  • Use smart and efficient prospecting (target the right prospective clients)

  • Build rapport and credibility

  • Interpret needs and discover critical latent needs (expand the sale)

  • Remove (seemly) ever-present price objections

  • Effectively close and establish long term customer satisfaction

  • Use secrets of outstanding account management (our customers have sent us Christmas cards!)

I’m not in sales - what can I do?

For the indirect “non-sales” person we show you :

  • The importance for everyone to “sell”

  • How to easily approach customers without pressure or discomfort

  • How to understand customers’ viewpoint and hold their attention

  • How to formulate good questions and know when to ask them

  • How to use subtle and effective closure

This list is by no means complete, it is also important to note: all services will be customized to fit your business situation and employee skill level. There is no rubber stamp or one-size-fits-all in modern selling. You can choose between group sessions and/or one-on-one coaching as both methods are effective. Measurement can be easily automated and results are usually immediate!

What about Marketing?

Modern marketing, sometimes called Marketing 2.0, has changed how businesses approach the marketplace. While marketing fundamentals are still critical, technology has expanded our reach and has provided new tools to engage prospective customers. Marketing 2.0 includes websites, emails, social media (Twitter, Facebook, Linkedin, etc.), marketing-as-a-service, pay-for-click, landing pages, autoresponders and so on. A Google search for Marketing 2.0 returns over 270,000,000 hits! We can help you sort it out – really!

A recent quote “A website or a newsletter is not a marketing strategy” is very true – you must execute the fundamentals (planning, segmentation, branding, budgeting, measuring) to be successful. Websites, newsletters, social media, advertising, etc. are not activities you do once and move on. They must be properly managed. Otherwise, you are just wasting your money – usually at an increasingly rapid rate.

That doesn't mean you shouldn't embrace Marketing 2.0 – far from it – the key is to manage your efforts wisely by choosing the most cost-effective blend. We help you do that!

How can Comprehensive View help you be successful marketers?

Some of the services we offer are:

  • Researching, developing, and maintaining long and short-range marketing and sales plans

  • Identifying your true customers

  • Determining budget, market strategies and goals for each product/service you offer

  • Achieving a high level of customer satisfaction and retention

  • Utilizing modern technology to measure, evaluate, and modify (as needed) your plan to maximize sales

  • Creating and maintaining a positive image in your community and online

  • How to capitalize and benefit on cross-marketing

  • Marketing, sales and salesforce management evaluation

As before - this list is by no means complete. Any type of marketing takes time - sometimes to the frustration of the organization - it is different in sales in that respect - as sales results can be more immediate.

As an organization you have a brand - like it or not - it is how others view you. If you do nothing - you still have a brand that may or may not be favorable and reflective of your business! We can help you manage your brand.

Marketing is your face to the outside world – plan for it and find out how to improve it. We can help.

For more information, please call us at 612-594-8922

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